What is in a name?

Why are we doing this?

  • Masculinity has been neutered by our politically-correct modern world – we want to make men proud to be men.
  • Men appreciate quality and want to be cool, clean, bold, mysterious, and attractive.
  • Men are wild by nature, and we will appeal to that instinct.
  • We appreciate the service of our military veterans. We will give back by helping combat-wounded veterans.

How will we do it?

  • Restore masculinity with high-quality, well-designed, man-tested masculine products that men desire
  • Supporting our combat-wounded veterans by giving back to programs that support them

What will we do?

  • Provide our customers with high quality, hand-selected masculine products that men will appreciate, enjoy, understand, and use
  • Provide an impeccable level of customer service
  • Donate a 50% of our net profits to support groups for combat-wounded veterans